- Revolutionize the email experience. You can Start your FREE Trial of GetResponse Email-to-Speech, CLICK HERE>>> FREE TRIAL. establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.
Build a relationship with the people on your list.
It's common knowledge that people like to buy from people they like. By
using ezines to connect with readers in their homes, you can develop a
relationship of familiarity and trust. Be sure to share a little about
yourself or your company in every issue, whether it is an anecdote,
event, or employee spotlight.
Keep in touch with prospects and clients.
Consideration should be given to eventually developing two ezines: one
for prospects and one for clients, as each require different
information. This is a great way to notify your readers of weekly
specials or upcoming product launches, offer new articles or customer
stories, and provide links (or urls) to updated FAQs, blogs and splash
Drive traffic to your website or blog. As noted in
#3, remember to call attention to new blog posts or other changes to
your website with links directly to those pages. Remind readers of your
online newsletter archives. Promote special sales (maybe with discount
coupon codes only for subscribers) with a link to the sales page. Use
links to turn your ezines and newsletters into 'silent salespersons'–
driving traffic to your website and building your lists around the
Build content on your website. Make a habit to
adding your ezines and newsletters to your website in an archive area.
This serves a several important purposes:
Visitors can read an issue or two to determine if your ezine will be
of interest to them, which could help to increase sign-ups and potential
If you optimize your article placements, you will not only make your
website 'meatier', but you'll also bring new traffic from the search
- Visitors can read an issue or two to determine if your ezine will be of interest to them, which could help to increase sign-ups and potential sales.
Get feedback from your readers. Make it easy for you
to stay in touch with prospects and customers and vice versa. Ask them
to take action and comment on your articles and offers. Conduct polls
and surveys. Start a 'Letters to the Editor' column in your ezine.
Feedback allows you to fine tune your messages, target your marketing,
and expand your product line. It's also great for relationship building!
Develop an information product. If you deliver your
newsletter once a week and include two articles, at the end of a year
you'll have 104 well-researched articles in your portfolio! Pick the
best-of-the-best and turn them into a bonus ebook for opting-in to your
list, submit to download sites to build your list, or sell in
Grow your mailing list. Let your ezine subscribers
work for you. Be sure to remind your readers that it's okay to forward
your newsletter to anyone they'd like. In addition, it's important to
include sign-up instructions for those who received your ezine from
viral marketing methods. A simple line titled, 'Get Your Own Copy of
XXXXXX', with a link to your squeeze or opt-in page is all it takes!
Gather demographic data. By offering surveys,
feedback forms, and niche reports, you'll be able to get valuable
information about your prospects and customers. Learn what makes your
readers tick, how to better serve them, and how to give them what they
want. Make sure they become repeat customers!
Save money! All of the above benefits of publishing an ezine are free or almost free. The small cost of a top-rated ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Not only that, but someone has to manage that production! Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line − it's proven that email marketing is the most cost-effective marketing solution for companies just like yours!
Sunday, June 2, 2013
Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!
The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their 'goldmine' because it can generate much of their sales revenue. If you've built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you've completed the first step and are on your way. Now it's time to 'mine' for gold! Email Marketing will grow your business faster than any other marketing medium! I use and recommend GetResponse: http://www.getresponse.com. Below you'll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:
Provide useful, relevant content. Your visitors will
not give you their email addresses just because they can subscribe to
your newsletter free of charge. You have to provide unique and valuable
information that will be of interest or use to them.
Add a subscription form to every page on your website.
Make sure it stands out so it is easy to find. If it doesn't look
cluttered, you may want to include more than one on some pages. For
instance, if your opt-in form always appears in the top-left corner of
your site, you may want to add one at the end of your most popular
Add subscription forms to your social media pages.
Make sure that you don't waste this valuable source of revenue
opportunities. Integrate your sign-up forms with Facebook and more!
Make it easy for readers to sign up. The more
information you request, the fewer people will opt-in. In most cases, a
name and an email address should suffice. If it's not necessary, don't
include it here. You can always survey them once they're customers! We
they can be confident you will not share their information with others.
provide the link to it below your opt-in form. (Note: If you don't have
you should be able to find a suitable form to use.)
Provide samples of your newsletters and Ezines. This
lets potential subscribers review your materials before they sign up to
determine if it's something they'd be interested in.
Archive past newsletters and articles. An online
library of past newsletters and articles is both appealing and useful to
visitors and builds your credibility as an authority. In addition, if
your articles are written with good SEO techniques in mind, they can
increase traffic to your website through enhanced search engine
Give gifts subscribers can actually use. Offer an
opt-in bonus for joining your subscriber list! Write an ebook or provide
a PDF business report, or even hire a programmer to create downloadable
or web-based software. But don't limit yourself to offering gifts to
opt-ins. Give them out when your readers fill out a survey, provide a
testimonial, success story, or a great product idea. Let them know when
they can expect the next gift offer. Everyone likes to get something for
free! And if you pass out 'goodies' throughout the year, your
subscribers will feel truly appreciated − and that's good for business!
Ask your subscribers to pass it on. Word of mouth is
a powerful viral technique that works great with email marketing. If
your subscribers find your content interesting, amusing or informative,
they'll probably share it with their friends. This can be a great source
of new customers, so make sure to remind them to 'pass it on'.
Let others reprint your newsletter as long as the content is not modified.
If you're happy to share your content with the universe, then why not!
Many webmasters and newsletter publishers are actively looking for
high-quality content and, if they reprint your newsletter, you'll get
new subscribers, and more traffic and links pointing to your site.
Include a 'Sign Up' button in your newsletter. If
you're using plain text instead of HTML, be sure to provide a text link
to your subscription page. You may feel that this is not required
because the subscriber is already on your list, but remember that
readers will forward your newsletters to others, or reprint them online.
Make it easy for them to subscribe!
Add a squeeze page. A squeeze page has one goal − to
acquire opt-ins and build your list. Think of it as a mini-sales letter
to go along with your subscription or opt-in gift. It should feature a
strong headline and a couple of powerful benefits that should make
subscribers salivate to sign up! Once created, use a service such as
WordTracker to find hundreds of targeted keywords, and promote your
offer using pay-per-click advertising from Google, MSN and Yahoo. Now
that should make a splash!
Include testimonials on your squeeze page. This is
crucial. Put one or two strong testimonials from satisfied customers on
your squeeze page. This can be in any format, but you may find that
multimedia (audio or video) is more 'believable' and inspires more
people to action. To further enhance believability, get permission to
use actual customer names, locations and/or urls (Don't use 'Bob K,
FL'). Add a note inviting others to participate. After all, it's free
Blog religiously. Blogging is a great way to
communicate with prospects and potential customers, and creates a nice
synergy with your email marketing. Be sure to include your newsletter
sign-up form on each page of your blog. You can start a free blog at
Blogger or WordPress.
- Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others' blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!