- Revolutionize the email experience. You can Start your FREE Trial of GetResponse Email-to-Speech, CLICK HERE>>> FREE TRIAL. establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.
Build a relationship with the people on your list.
It's common knowledge that people like to buy from people they like. By
using ezines to connect with readers in their homes, you can develop a
relationship of familiarity and trust. Be sure to share a little about
yourself or your company in every issue, whether it is an anecdote,
event, or employee spotlight.
Keep in touch with prospects and clients.
Consideration should be given to eventually developing two ezines: one
for prospects and one for clients, as each require different
information. This is a great way to notify your readers of weekly
specials or upcoming product launches, offer new articles or customer
stories, and provide links (or urls) to updated FAQs, blogs and splash
Drive traffic to your website or blog. As noted in
#3, remember to call attention to new blog posts or other changes to
your website with links directly to those pages. Remind readers of your
online newsletter archives. Promote special sales (maybe with discount
coupon codes only for subscribers) with a link to the sales page. Use
links to turn your ezines and newsletters into 'silent salespersons'–
driving traffic to your website and building your lists around the
Build content on your website. Make a habit to
adding your ezines and newsletters to your website in an archive area.
This serves a several important purposes:
Visitors can read an issue or two to determine if your ezine will be
of interest to them, which could help to increase sign-ups and potential
If you optimize your article placements, you will not only make your
website 'meatier', but you'll also bring new traffic from the search
- Visitors can read an issue or two to determine if your ezine will be of interest to them, which could help to increase sign-ups and potential sales.
Get feedback from your readers. Make it easy for you
to stay in touch with prospects and customers and vice versa. Ask them
to take action and comment on your articles and offers. Conduct polls
and surveys. Start a 'Letters to the Editor' column in your ezine.
Feedback allows you to fine tune your messages, target your marketing,
and expand your product line. It's also great for relationship building!
Develop an information product. If you deliver your
newsletter once a week and include two articles, at the end of a year
you'll have 104 well-researched articles in your portfolio! Pick the
best-of-the-best and turn them into a bonus ebook for opting-in to your
list, submit to download sites to build your list, or sell in
Grow your mailing list. Let your ezine subscribers
work for you. Be sure to remind your readers that it's okay to forward
your newsletter to anyone they'd like. In addition, it's important to
include sign-up instructions for those who received your ezine from
viral marketing methods. A simple line titled, 'Get Your Own Copy of
XXXXXX', with a link to your squeeze or opt-in page is all it takes!
Gather demographic data. By offering surveys,
feedback forms, and niche reports, you'll be able to get valuable
information about your prospects and customers. Learn what makes your
readers tick, how to better serve them, and how to give them what they
want. Make sure they become repeat customers!
Save money! All of the above benefits of publishing an ezine are free or almost free. The small cost of a top-rated ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Not only that, but someone has to manage that production! Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line − it's proven that email marketing is the most cost-effective marketing solution for companies just like yours!